At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called Delivery Partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
The Amazon Flex team is looking for a passionate and detail-oriented Marketing Automation Manager in the Marketing Technology (MarTech) team to play a key role in scaling our outbound marketing efforts. The MarTech team manages all the platforms and systems in the MarTech stack that allows our marketing partners to take an integrated omni-channel approach to scale our business and campaigns, executing more efficiently and effectively.
The Marketing Automation Manager will be a power user of our Marketing Automation Platform (Marketo) and will be responsible for owning email execution and orchestrating personalized, multi-channel campaigns across email and other channels such as push and SMS.
Key job responsibilities
- Implement, own, and manage Marketo instance and platform integrations with Marketo.
- Own development, deployment, optimization & execution of a range of campaigns and landing pages. Includes template management, email development, and list building.
- Create testing processes that ensure code quality as development progresses.
- Ensure successful configuration, implementation, and maintenance of all marketing programs within Marketo
- Perform issue management related to projects - find cause, provide resolution or plan of action
- Build and optimize segmentation in support of unique campaign needs.
- Create and maintain detailed documentation and SOPs including operational processes, workflows, and training documents.
- Create, implement and maintain dashboard(s) of key performance and success metrics. Assist with development of closed loop reporting.
- Create and optimize marketing processes - from campaign launch to data cleanliness.
- Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
- Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices.
- Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA, and partner with proper channels to ensure compliance, as required.